Best

Top 10 Advertising Franchises

Best Advertising Franchises - June 2017

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Industry

Franchising
Since

Franchise
Units

Cash
Investment

Total
Investment

Royalty
Fee

Financing
Available

Growth Prospect

Marketing Support

Training

Ongoing Support

Value

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

Proforma

Cleveland, OH

Vera Muzillo
216-520-8400
More info

Visit Website

1978

712

$50,000

$4,730 - $50,195

5-8%

Yes

 

100

 

100

 

100

 

100

 

100

100%
Increased +3

+3

 

3

Homes & Land Magazine

Tallahassee, FL

Andrea Barrett
850-575-0189
More info

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1973

230

$50,000

$47,100 - $127,000

10.5%

Yes

 

96

 

99

 

98

 

100

 

97

98%
Increased +3

+3

 
Strong Performers

4

BizCard Xpress

Flagler Beach, FL

Daniela Morello
800-591-0113
More info

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2006

29

$70,000

$114,346 - $197,475

7%

Yes

 

96

 

97

 

98

 

97

 

99

97.4%
Decreased -1

-1

 

5

Our Town America

Pinellas Park, FL

Lisa Spencer
800-497-8360
More info

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2005

57

$89,000

$49,000 - $85,000

5%

Yes

 

98

 

97

 

96

 

95

 

97

96.6%
Decreased -3

-3

 

6

Sign-A-Rama

West Palm Beach, FL

Ray Palmer
561-868-1480
More info

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2009

800

$49,500

$168,000 - $172,000

6%

Yes

 

95

 

97

 

96

 

97

 

95

96%
Increased +4

+4

 
Contenders

7

Crown Trophy

Hawthorne, NY

Scott W. Kelly
914-347-7700
More info

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1978

142

$50,000 - $60,000

$186,150 - $277,700

5%

Yes

 

95

 

97

 

95

 

95

 

94

95.2%

NC

 

9

Motiply

Madison, WI

Jeremy Tyler
800-491-3080
More info

Visit Website

2006

224

$1886

$925330

4%

Yes

 

95

 

94

 

92

 

95

 

92

93.6%
Decreased -1

-1

 
Evaluation Criteria: Best Advertising Franchises
Growth Prospect

Entrepreneurs looking to offer their own advertising and marketing services under the name of an established brand often look for brand names and franchises which have a well-established history of growth and expansion. It is important for these franchises to have an understanding of what it takes to grow out their franchises and to be growth-oriented in terms of client acquisitions and internal infrastructure.

Marketing Support

While advertising and marketing companies are often equipped with tools and knowledge required to draft out marketing strategies for their clients, it is important for the franchisor to provide assistance to their franchises in marketing their own business. We investigate how much is invested into advertising their franchises and how much assistance they provide in reaching out to the relevant businesses in their area.

Training

Training is a key area of our analysis of advertising and marketing franchises. It is important for an advertising company to have access to professionals which have been educated and trained adequately for their position. We investigate how well the franchisor does in terms of connecting with colleges and universities to connect with graduates and how much training is produced in terms of creating the right fit.

Ongoing Support

During our evaluation of advertising and marketing companies we also investigate the amount of effort which is placed in communicating with existing franchises in comparison to the support franchises get when they start up. It is important for franchisors to remain in contact with their franchisees in order to assist them with any issues which may arise or to clarify any questions about policies or conduct which they may have.

Value

Our measurement of a franchisor’s overall value is based on their financial stability, historical growth, and the branding recognition achieved by the franchising company. It is vital for an advertising and marketing company to develop an established brand for the services they provide and to create an effective means of measuring engagement with their brand in their respective markets and target audiences.

 
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STE 108 #251
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