Top 5 Franchise PR Agencies
Change in Rank
The independent research team at franchiserankings.com evaluates public relations agencies to assist franchises in finding the PR agencies most capable of helping them. The PR agencies which we recommend have the ability to identify the needs and requirements of their client franchises based on an analysis and communicating with the franchisor in order to better understand their own goods and initiatives.
One of the most crucial aspects of analyzing a PR agency lies in ensuring that the solutions being offered by each of the PR agencies focuses on the overall creativity of their campaigns and communications with the target audiences. Having a creative strategy can ensure the messages are being communicated through a means which showcases sincerity while also drawing the attention of the intended audience.
It is clearly important to ensure that the PR agencies being evaluated are able to assist their franchised businesses in establishing any of the solutions which they present. Implementation may include creating communications across social media channels, getting the message out to target audiences in various regions and markets, and ensuring that specific locations are receiving the message and relaying it properly.
The concept of reporting focuses on how each of the PR agencies report the progress of their campaigns and measure the success of a campaign. It is important to leverage metrics which truly showcase the effectiveness of a message the how much of the audience is receiving the message compared to what was forecasted. We review the reports being generated by PR agencies in order to better understand what they produce.
One of the most crucial aspects of our analysis lies in the overall performance of PR agencies. We measure how effective they have been historically in reaching target audiences with engaging and unique messages. Different PR agencies have different methods of determining the success of the campaign, therefore we measure campaigns using a variety of methods and metrics to ensure we recommend the best.