Franchising Since:
2011
Franchise Units:
16
Cash Investment:
$7.5K
Total Investments:
$7.5 - 8.5K
Royalty Fee Rate:
$150-250/mo.
Financing Available:
Yes
Major Clients:
Confidential
Revenue:
Unknown
Year Founded:
2009
Pricing:
Unknown
Primary Services:
Franchise Advertising Services, Home Based Franchises

Franchising Since:
2011
Franchise Units:
16
Cash Investment:
$7.5K
Total Investments:
$7.5 - 8.5K
Royalty Fee Rate:
$150-250/mo.
Financing Available:
Yes
Major Clients:
Confidential
Year Founded:
2009
Fulltime Employees:
Active Clients:
Client Retention Rate:
%
Revenue:
Unknown
Pricing:
Unknown
Primary Services:
Franchise Advertising Services, Home Based Franchises, Franchise Advertising Services, Home Based Franchises
Secondary Services:
Social:

About - Waiting Game, The

Bill Zapf, Director of Business and Franchise Development

16765 Fish Hawk Blvd., # 304 | United States, 33547

What is The WAITING GAME?

The WAITING GAME is a low cost franchise that helps entrepreneurs capitalize on the ever growing need for cost effective advertising. Providing a complete print, online, and mobile solution.

The WAITING GAME is a FREE publication, published monthly and distributed anywhere consumers experience wait times... hair salons, physicians offices, local schools, hospitals, hotels, senior centers, dentist offices, restaurants, mom's clubs, car washes, Laundromats, dance studios, martial arts centers, gymnastics clubs, and many more.

Each Edition of The WAITING GAME contains a crossword puzzle, Sudoku puzzles, word finds, interesting facts, and silly quotes...plus incentives, offers, and value for consumers to take home. In addition, each Edition contains an entire section dedicated to kids. The WAITING GAME is intended to stimulate the minds of customers and their families while they wait.

The goal of The WAITING GAME is to engage, entertain, and provide value everywhere within the local community to maximize enjoyment for our readers and exposure to our advertisers.

Why is The WAITING GAME such an effective advertising vehicle?

Targeted Marketing

Statistics indicate that most businesses attract 80% or more of the clients from their immediate area or core market.

The WAITING GAME is found at multiple locations throughout that area from which most businesses draw the majority of their customersa 3-5 mile radius around the businessthereby ensuring that your target market of customers is being reached.

Interaction

As you may know, it typically takes a reader 7-13 times seeing an advertisement before it registers. Of course, this is based on publications such as newspapers and magazines where the average consumer spends 7 seconds on a page before flipping to the next. The WAITING GAME was designed to drive interaction with the inclusion of games and puzzles, thus increasing the chances that your ad will be remembered!

The WAITING GAME drives more interaction than most other print media vehicles

Average Sudoku completion times range from 14-35 minutes
Average Crossword completion times range from 30-90 minutes

Audience

The WAITING GAME reaches your target audienceconsumers who are out and about within their local communities. The WAITING GAME is not a direct mail piece, where 20% goes to waste as a result of high vacancy rates and foreclosures. The WAITING GAME is not junk mail that gets thrown away before it is even looked at.

The WAITING GAME is a unique vehicle that is visually pleasing and picked up by consumers who are held captive waiting for a service. The games and puzzles mean that consumers take The WAITING GAME with them and look at it again and again. The WAITING GAME has become known both for its entertainment as well as its value.

Why Advertise in The WAITING GAME?

Each of the 36 advertisers in every Edition of The WAITING GAME receive:

Ad exposure 365 days a year
Four Consumer Centric Pillars to drive exposure: Print, Online, and Social Integration and Mobile
Ad creative at no extra charge
A level playing field with no one advertiser overshadowing another (same ad sizes)
Ad/coupon is placed on our website so it can be downloaded and shared by consumers via social media platforms
Advertisers can share their ad on several social media platforms
All ads are sent out to our Facebook Fans
Most importantly, we reach your demographic in an environment where consumers are looking for something to do