• Franchising Since: 1983
  • Franchise Units: 291
  • Cash Investment: $30,000
  • Total Investments: $123,331 - $192,099
  • Royalty Fee: 4%
  • Company Owned Units: 0
  • Training Provided: Franchise Support Center: 5 days. Certified Training store: 5 days, At franchisee's location: 2 days. At annual meeting : 5 days.
  • Financing Available: Yes
  • International Opportunities: Yes
  • Primary Services: Pet Franchises, Retail Franchises
  • Secondary Services:Overall Franchises
  • Social:

Key People at Wild Birds Unlimited

Paul Pickett - VP of Franchise Development
Paul Pickett VP of Franchise Development Contact This Executive
Jim Carpenter - Founder, CEO, President
Jim Carpenter Founder, CEO, President Contact This Executive
Lisa Hammer - Mgr Franchise Development
Lisa Hammer Mgr Franchise Development Contact This Executive
About - Wild Birds Unlimited

It’s a People (and Bird) Business

Our franchisees say that interacting with customers is one of the most rewarding aspects of owning a Wild Birds Unlimited store. You make a difference in your customers’ lives by helping connect them with birds and nature.

Customers tell us that they come back time and again because they value the relationship as much as the expert hobby knowledge and top-quality products. You can’t buy that type of loyalty.

WBU Classic Feeder
Products Designed by Experts

We understand that folks have options when purchasing bird feeders and other hobby products. They shop Wild Birds Unlimited because our products are designed by experts to meet the needs of the birds and to be enjoyable for the people who use them.

In 1990 Jim Carpenter, Founder and CEO of Wild Birds Unlimited, set out to create the perfect bird feeder. Jim used his many years of observing bird behavior and his understanding of how people feed the birds to design the WBU Classic Feeder.

We continue to use that same level of expert knowledge in designing a wide range of WBU-branded products. As a franchise store owner, you can be confident that you offer the highest-quality bird feeding supplies on the market.
Trusted Local Advice

A common theme among our franchisees is their interest and love of birds and nature. You and your staff will serve the community by providing the best local advice on how to enjoy the hobby, which differentiates you from big-box stores and other competitors.

Make a difference in customers’ lives, put a smile on their faces and take care of the birds and nature – who could ask for anything more?

Core Service Retail Franchises

Ranked by Franchise Business Review as the #1 Retail Franchise for Owner Satisfaction in 2014 and 2015, Wild Birds Unlimited is one of the few retail franchises that specializes in JOY!  From the wonderful customer experience to the highest quality retail products, your Wild Birds Unlimited store will be a hub in your community for peace, serenity and the promotion of nature related experiences through the hobby of backyard bird feeding.  Back yard bird feeding is second only to gardening as the most popular passive hobby in the United States.   As of 2012, $5 Billion per year has been spent on feeding birds and wildlife in our own backyards.  Yes, people really spend money on bird stuff!  As a business opportunity, Wild Birds Unlimited is an oasis of joy in a busy world.

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Work for Wild Birds Unlimited? Learn More About Our Rankings

Overall Score


Verification CHECKLIST

Complete Verification

  • Ranked #1 Retail Franchise for Owner Satisfaction 2014 and 2015

    Franchise Business Review surveys the store owners of over 300 brands a year to determine who ranks at the top in Franchisee Satisfaction. Wild Birds Unlimited has been ranked #1 in the Retail category in 2014 and 2015!

  • Award Winning Franchisee Support

    Wild Birds Unlimited is second to none in our approach to support for our Franchisees - that's YOU! Talk to our store owners, and you will hear about our system of Best Practices for helping you thrive in your business.

  • An Affordable Retail Business

    The initial investment to start your Wild Birds Unlimited franchise is between $123,331- $192,099, with a royalty of 4%.

  • Promotes Work-Life Balance

    Your Wild Birds Unlimited store will be open a minimum of 52 hours a week, with average store hours between 10am-6pm Monday thru Friday and 4 hours on Sunday.

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