franchiserankings video evaluation
Our Selection Process For
Best Franchise PR Agencies

Last updated: October 1, 2017

Apply For Rankings | Improve Your Rankings | Evaluation Criteria

 
Best

Top 5 Franchise PR Agencies

Best Franchise PR Agencies - October 2017

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Needs Analysis

Creativity

Implementation

Reporting

Overall Performance

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

Anderson Group Public Relations

Los Angeles, CA

Liza Anderson
323-655-1008
More info

Visit Website

2008

$5 million - $10 million

25

37+

96%

L

Confidential

 

100

 

100

 

100

 

100

 

100

100%
Increased +2

+2

 

2

All Points PR

Deerfield, IL

Jamie Izaks
847-897-7470
More info

Visit Website

2011

Unknown

15+

35+

95%

M

Children's Lighthouse, Kona Ice, Sloan's Ice Cream, La Madeleine, Great American Deals

 

92

 

96

 

97

 

96

 

97

95.6%

NC

 

3

Cadence9

Orange, CA

Jennifer Christian
714-921-9300
More info

Visit Website

2010

$1 million - $3 million

15+

243

91%

M

Confidential

 

91

 

95

 

95

 

96

 

96

94.6%
Decreased -2

-2

 
Strong Performers

4

Konnect PR

Los Angeles, CA

Sabina Gault
213-988-8344
More info

Visit Website

2009

$1 million - $3 million

32

50+

91%

M

Dave and Busters, Fatburger, Munchkin, Nestle Waters, krave

 

92

 

95

 

94

 

94

 

95

94%

NC

 

5

Fishman PR

Northbrook, IL

Randy Murphy
847 945-1300
More info

Visit Website

1997

$5 million - $10 million

200

200+

97%

L

Available Upon Request

 

93

 

92

 

93

 

95

 

95

93.6%

NC

 
Evaluation Criteria: Best PR Agencies
Needs Analysis

The independent research team at franchiserankings.com evaluates public relations agencies to assist franchises in finding the PR agencies most capable of helping them. The PR agencies which we recommend have the ability to identify the needs and requirements of their client franchises based on an analysis and communicating with the franchisor in order to better understand their own goods and initiatives.

Creativity

One of the most crucial aspects of analyzing a PR agency lies in ensuring that the solutions being offered by each of the PR agencies focuses on the overall creativity of their campaigns and communications with the target audiences. Having a creative strategy can ensure the messages are being communicated through a means which showcases sincerity while also drawing the attention of the intended audience.

Implementation

It is clearly important to ensure that the PR agencies being evaluated are able to assist their franchised businesses in establishing any of the solutions which they present. Implementation may include creating communications across social media channels, getting the message out to target audiences in various regions and markets, and ensuring that specific locations are receiving the message and relaying it properly.

Reporting

The concept of reporting focuses on how each of the PR agencies report the progress of their campaigns and measure the success of a campaign. It is important to leverage metrics which truly showcase the effectiveness of a message the how much of the audience is receiving the message compared to what was forecasted. We review the reports being generated by PR agencies in order to better understand what they produce.

Overall Performance

One of the most crucial aspects of our analysis lies in the overall performance of PR agencies. We measure how effective they have been historically in reaching target audiences with engaging and unique messages. Different PR agencies have different methods of determining the success of the campaign, therefore we measure campaigns using a variety of methods and metrics to ensure we recommend the best.

 
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