About - Franchise Performance Group

Joe Mathews, Founding Partner
Joe Mathews, Founder and CEO
521 Ardmore Street | Franklin, Tennessee, 37064

We know franchising!

Unlike most franchise vendors, we learned franchising from the trenches. We have been franchisees and know what the buying process is like from first hand experience. We also held many executive position within franchisors and know firsthand how every major role in a franchise system works.

We have created lead generation programs for our own franchise brands, developed and managed franchise salespeople and have a long history scaling franchise systems of all sizes.

Creating a tipping point for franchise sales is a linear process: it begins with your brand story and how you get your message in front of prospects who are already looking for you and are a good fit. It continues through to your lead generation efforts, franchise sales process and the skills of your franchise salespeople.


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