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Last Updated September 1, 2026
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Pure Local - Australian Business Directory
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Who is allowed to submit a business listing to Pure Local?
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A listing should be submitted by the business owner, an authorised employee or an approved representative. Pure Local requires applications to accurately represent an actively trading business and its relationship with Australian customers.
Can businesses outside Australia be listed on Pure Local?
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A business may apply when it operates in Australia or genuinely provides goods or services to Australian customers. Applications must also be accurate, lawful, actively trading and submitted by an authorised person.
How can I contact Pure Local about a business listing?
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Pure Local can be contacted about listing submissions, updates, verification, removal requests or review concerns by email at [email protected] or by phone on 07 5646 4510.
Can Pure Local correct information in a business listing?
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Yes. During editorial review, Pure Local may correct minor typographical errors, formatting issues or inconsistencies to improve the accuracy and presentation of a listing before it is fully published.
What information is required to submit a business to Pure Local?
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A qualifying submission must accurately represent an actively trading business relevant to Australian customers. Pure Local's guidelines require an original business description of at least 400 words, at least three suitable images, responsive contact details and completion of any requested activation or verification requirements.
Can Pure Local remove an inaccurate or closed business listing?
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Yes. Pure Local support can review a listing when a business has closed, ownership needs verification, information is inaccurate or the profile otherwise requires investigation or removal.
Can a business report a suspicious customer review on Pure Local?
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Yes. Businesses can contact Pure Local support to request investigation of suspicious reviews. Reviews may be withheld, investigated or removed when Pure Local reasonably believes they are fraudulent, unlawful, defamatory, misleading, unrelated to a genuine experience or otherwise breach the review rules.
Does Pure Local charge recurring listing fees?
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NO. Once a listing has been activated, verified and fully published, it remains available on Pure Local without recurring monthly or yearly listing fees. Listings can still be removed if a business closes, stops operating or breaches Pure Local's terms or listing standards.
What happens after a Pure Local account is activated?
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After activation, the business account becomes active and the administration console becomes available. The submitted listing then enters manual editorial review and is not fully published until that review has been completed.
How long does Pure Local take to approve a business listing?
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After account activation, listings are usually manually reviewed within approximately 1–2 hours during Monday–Sunday support hours. Additional verification may take longer if further information is required.
Does Pure Local automatically approve every business listing?
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No. Meeting the minimum submission requirements does not guarantee approval. Pure Local evaluates each submission for legitimacy, accuracy, usefulness, presentation quality and compliance with its listing guidelines before publication.
How does Pure Local verify Australian businesses?
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Pure Local manually reviews business listings before full publication. Submitted information may be checked against the business's official website, social media profiles, public records, mapping information and other credible sources. Pure Local may also contact the business by email or phone if additional verification is required.
When was Pure Local established?
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Pure Local was established in 2014 and has developed into an Australian-focused online business directory for discovering businesses, services and customer reviews.
Who operates Pure Local?
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Pure Local is operated by Pure Local Directory Pty Ltd, an Australian company responsible for operating and maintaining the Pure Local business directory.
Is Pure Local an Australian business directory?
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Yes. Pure Local is specifically focused on Australia and provides searchable business listings covering Australian locations and industries. The directory is designed to connect Australian consumers with local businesses and service providers.
Does Pure Local publish customer reviews?
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Yes. Pure Local allows customers to submit reviews about businesses listed in the directory. Reviews provide additional information that can help consumers research businesses and make more informed decisions when choosing Australian service providers.
How does Pure Local review business listings?
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Business listings submitted to Pure Local are manually reviewed before publication. This moderation process is designed to maintain the quality and relevance of information published in the directory and reduce low-quality or inappropriate submissions.
What types of businesses can be listed on Pure Local?
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Pure Local is designed for Australian businesses and service providers across a wide range of industries. Listings cover categories including professional services, trades, retail, health and wellbeing, automotive, home services, technology, hospitality and many other Australian business sectors.
What is Pure Local?
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Pure Local is an Australian business directory that helps consumers discover and connect with local businesses, companies and service providers across Australia. Business listings are organised by category and location and can include contact details, service information, website links, images and customer reviews.
What does Pure Local do with my personal information?
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Pure Local respects your privacy and will not give, sell, trade or share any of your personal information to any third parties. Please read our privacy policy.
How do I join PureLocal ?
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Signing up to Pure Local only takes a minute and allows you to write reviews about any business you’ve used. Sign up now or simply log in with Facebook, and other popular social networks. If you want to add your business to Pure Local, list your business for free.
How can I advertise with PureLocal ?
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We have a wide range of advertising products to make your business stand out and help you reach a wider audience. Read about our different advertising products to help you decide on the best solution for your business, or contact a PureLocal sales representative to find out more.