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About - The Dog Wizard

Gretchen Hollifield, CEO
216 Foster Ave. | Charlotte, Michigan, 28203

Our approach to franchising, first and foremost, is taking the time to train each franchisee correctly.

Next is providing all our franchisees with exactly what they need to operate like every sucessful professional local small business. There is a lot of flexibility in how they structure their trainingprograms, allowing them to cater to individual clients and not the masses. Last, our continued support and guidance allows franchisees to feel strength in our foundation which allows their confidence to sore.

As important as our foundation is, none of thatmatters if our francshiees are not comfortable and confident in their ability to train a dog. We have a proven track record of happy clients (both dog and human), and the extensive 3 month training process allows franchisees to get the hands on experience necessary to achieve this most important part "happy clients" (both dog and human). There are a multitude of training styles, methods, and philosophies out there, all of which have their pros and cons. Our philosophy is simple.

It takes a balanced technique to create a balanced dog. We use a little of all proven training techniques and really cater to each dog as an individual. As in any relationship, good communication is essential!

The relationship with owner and their dog is also hinged on the ability for the dog and owner to understand each other. By establishing an effective line of communication between ownersand dogs, we are able to change the conversations they have with each other. The goal of our training is to create happy, confident, and reliable dog .....and all of this equals way MORE freedom and fun for dogs and owners.

The Dog Wizard Reviews

Featured Review

Helpful (0)

Liz Vermoesen
Liz Vermoesen

  • 1 contributions

  • 0 helpful votes

Overall Feedback:

*They were very kind to reach out and make the situation right. We appreciated it—————Our puppy recently graduated from The Dog Wizard. Overall I was happy with my experience but there were several shortcomings. When I started, the structure of the class seemed fairly straightforward. 15 minutes of questions, 15 minutes of learning training technique, 15 of practice and 15 of social time. Towards the last few months of our training the questions and training lectures would last the entirety of the class. Danielle, while clearly a great trainer, was notorious in my mind for lecturing for 45 minutes without giving us practice. Unfortunately this is what happened in our last class. Tethering was talked about from 6:30-7:22 and then we got 8 minutes of social time. I was disappointed that after spending $500 and 4 months with them that this was our last class. No fun good bye, no photos, no thank you’s. Learning the information is important but if someone is going to stand there and speak to us I could just watch free YouTube videos. Second, since new people come all the time it’s difficult to clearly teach everyone the important techniques. As someone who knows a lot about dog training and had read extensively on the subject I don’t think they did a good job of establishing basics such as mark and reward or positive reinforcement. Sometimes we would go 4 classes before someone mentioned what yes” was. It might be a good idea to set a newbie day so everyone can learn these basic techniques before starting real puppy class. Overall I did think it was valuable but Im a little sour that my last month was so disappointing... I really wish we did more hands on training. If $500 for puppy training is not too much in your mind then definitely go for it, but if $500 seems a little pricey then you may be disappointed

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