Franchising Since:
1992
Franchise Units:
7
Cash Investment:
$5,000
Total Investments:
Monthly Marketing minimum $25,000
Royalty Fee Rate:
3% toward marketing
Major Clients:
Chick-fil-A, Papa Johns Pizza, SVS Vision, University of Michigan Health, Rocket Mortgage
Revenue:
$20-30 Million
Year Founded:
1992
Pricing:
H
Fulltime Employees:
220 in the DBA Worldwide Network
Primary Services:
Franchise Advertising Services, Franchise Marketing Agencies, Franchise Social Media Services
Active Clients:
125
Secondary Services:
Business Consulting Franchises , Business Service Franchises , Digital Marketing
Client Retention Rate:
95%
Social:

Franchising Since:
1992
Franchise Units:
7
Cash Investment:
$5,000
Total Investments:
Monthly Marketing minimum $25,000
Royalty Fee Rate:
3% toward marketing
Major Clients:
Chick-fil-A, Papa Johns Pizza, SVS Vision, University of Michigan Health, Rocket Mortgage
Year Founded:
1992
Fulltime Employees:
220 in the DBA Worldwide Network
Active Clients:
125
Client Retention Rate:
95%
Revenue:
$20-30 Million
Pricing:
H
Primary Services:
Franchise Advertising Services, Franchise Marketing Agencies, Franchise Social Media Services, Franchise Advertising Services, Franchise Marketing Agencies, Franchise Social Media Services
Secondary Services:
Business Consulting Franchises , Business Service Franchises , Digital Marketing
Social:

About - Daniel Brian Advertising

Joey Blackwell, Director of Development

222 S. Main St. | Rochester Hills, Michigan, 48307

A leader in franchise marketing for national brands, DBA specializes in building emotional connections for multi-location chains, QSR, fast casual, fast food, healthcare, eyewear, home services and finance with a special expertise in purpose-driven brands and innovative loyalty platforms.

As part of the DBA Worldwide Network, Daniel Brian Advertising is a franchise ad agency servicing franchised brands.

DBA Detroit, DBA Dallas, DBA Chicago, DBA LA, DBA NY, DBA Naples, DBA Nashville, DBA West, DBA Korea, among other locations have serviced top franchise, healthcare and finance brands including Chick-fil-A, Papa Johns, SVS Vision, Henry Ford Health System, U of M Health, Citizens Bank and Rocket Mortgage.

As a digital-first brand agency, DBA provides emotional connections and measurement at every touchpoint of the consumer journey, from broadcast TV and branding, to local engagement with community via cause marketing, influencer engagement and localized event activations.

DBA conducts research, creates messaging and produces content that helps brands engage raving fans who will like, love and share your message as irrational advocates for your brand.

BRANDING | CREATIVE | MEDIA | DIGITAL | WEB DESIGN

Daniel Brian Advertising Reviews

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Positive Review

August 11, 2022

DBA is a Full Service Franchise Marketing Agency

Reviewed on Aug 11, 2022

What was the best part of the experience?

Advertising results are measured in a unified franchise dashboard reporting analytics platform. We work with partners who support the corporate franchise office at the local level in each region of the country, but the reporting system makes it seem like there is a central location. The data is centralized, and the results are realized in sales.

What would you change about the experience?

Each agency office or technology platform represents differently under a different brand (BlackWave Digital, Spark, Sequential Digital, etc), so there is not a common logo for a unified experience. This gives each local entrepreneur an advantage to differentiate, but it's not as good for brand awareness. It's really an operator model. The brand is currently working on a franchise platform and a common brand under DBA Worldwide, so this will hopefully be reconciled soon.

Overall Feedback:

As shown by their work with Chick-fil-A and Papa John's, they are best at establishing an emotional connection to a brand at the national level, then supporting individual franchisees at the local level with digital tools and community connect strategies. The dashboards report on cost per sale metrics. Nobody else does that.

See All 2 Reviews

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Daniel Brian Advertising Video Library

Daniel Brian Advertising Demo Video Overview

Daniel Brian Advertising White Papers

Brand Advertising for Emotional Engagement: The Irrational Advocacy Index

3 STAGES OF A PASSION BRAND How purpose-driven marketers win Passion brands don’t build community. They build cults, counter-cultures and crusades. The bar has been raised on customer satisfaction. Leading brands attain passionate fans who co-create the brand with online ratings, social media posting and irrational user-generated promotion.

Franchise Marketing Agencies - Published at August 11, 2022

Daniel Brian Advertising Case Studies

Double digit gains at Papa Johns: Hyperlocal Digital and Community Connect

GOING BIG BY GOING SMALL: Big challenges deserve big ideas. We supported the national brand community messaging featuring the Shaq-a-Roni $1 giveback, but launched what would eventually become thousands of micro-campaigns, customized locally. Community building messages had to be met with actual community building for each and every franchise location, and a platform would need to support it all.

Franchise Advertising Services - Published at August 11, 2022

Hungry Howies Rebrand: Full Service Agency Experience

After a decade of flat sales, America's 10th largest pizza chain was tired of trying to compete in the $5 pizza market. Rather than succumbing to the price war, we recommend a brand strategy to increase the perceived value of “Flavored Crust Pizza®." We designed a brand experience worthy of a pizza that cost almost $2 more than the competition – including a new logo, retail scape and the launch of a loyalty program with a mobile ordering app.

Franchise Advertising Services - Published at August 11, 2022

Raving Fans of Chick-fil-A-fil-A

As the fastest-growing Quick Service Restaurant chain among the Top 10, Chick-fil-A passed McDonald’s in average store revenue and "Kid's Meal Appeal." They did it without price promotions, without discounting the chicken and without doing any business on Sundays. With the longest lines in fast food, the "Raving Fans" of Chick-fil-A are known to camp out the night before every grand opening.

Franchise Advertising Services - Published at August 11, 2022