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Client Reviews on Daniel Brian Advertising

    • 5.0
  • 2 Reviews

Most helpful positive review

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DBA is a Full Service Franchise Marketing Agency

By Daniel Brian Cobb Aug 11, 2022

Advertising results are measured in a unified franchise dashboard reporting analytics platform. We work with partners who support the corporate franchise office at the local level in each region of th... more

Most helpful critical review

There are no negative reviews on Daniel Brian Advertising

Post Monster Project

Hired For: Building & Construction Franchises in 2021

What was the best part of the experience?

Working with Daniel Brian Advertising on their post monster project for their roofing client was amazing. They helped with the communication and provided an incredible strategy we were able to help implement. This client received a $4 million dollar revenue increase in the 12 month span of working with them.

What would you change about the experience?

The only thing I would change about the experience is upselling to the client more different opportunities such as website redesign to help with further conversions.

Feedback:

It has been an incredible experience working with Daniel Brian and they have provided an opportunity, technology and strategy to help this client we work together with achieve amazing results.

DBA is a Full Service Franchise Marketing Agency
What was the best part of the experience?

Advertising results are measured in a unified franchise dashboard reporting analytics platform. We work with partners who support the corporate franchise office at the local level in each region of the country, but the reporting system makes it seem like there is a central location. The data is centralized, and the results are realized in sales.

What would you change about the experience?

Each agency office or technology platform represents differently under a different brand (BlackWave Digital, Spark, Sequential Digital, etc), so there is not a common logo for a unified experience. This gives each local entrepreneur an advantage to differentiate, but it's not as good for brand awareness. It's really an operator model. The brand is currently working on a franchise platform and a common brand under DBA Worldwide, so this will hopefully be reconciled soon.

Feedback:

As shown by their work with Chick-fil-A and Papa John's, they are best at establishing an emotional connection to a brand at the national level, then supporting individual franchisees at the local level with digital tools and community connect strategies. The dashboards report on cost per sale metrics. Nobody else does that.

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