Franchise Marketing Systems
Client Review on Franchise Marketing Systems
What was the best part of the experience?
Overall, FMS and Chris have been very responsive and helpful throughout the process. The team has been easy to work with, communicative, and willing to answer questions quickly, which made a complicated process much smoother.
What would you change about the experience?
The biggest area I would improve is the app development and proposal scoping process. I would have preferred a much more detailed proposal upfront so expectations, deliverables, integrations, and functionality were clearly defined from the beginning. The proposal was broad, which created blurred lines around what was included versus what required additional development costs. As a result, I now have to bring in an outside agency for areas I originally assumed were covered. With how quickly AI and software capabilities have evolved over the last 6 months, the app is now overpriced for the product I will be receiving, and the original proposal pricing no longer aligns with current market value. The app is still being developed, but there should be more flexibility in adapting proposals as technology rapidly changes. Unfortunately, FMS was unwilling to waiver from the original proposal structure despite how much the technology landscape changed during development.
Feedback:
Working with FMS has been a great experience overall. Their team has been extremely helpful throughout the franchise development process, especially with the FDD, operations manuals, and state filing guidance. They helped simplify a very complicated process and were always willing to walk through questions in detail. One thing that really stood out was how personal the communication felt. Chris and the team were very responsive, easy to reach, and genuinely invested in helping us move the brand forward. It never felt like we were just another client in a queue. Their experience with franchising, compliance, and documentation was clear throughout the process, and they provided a strong foundation for us as we launched our franchise system.
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